Client and question: Bus line 37 is a connection between Kijkduin via Delft to Zoetermeer. This connection is one of the few East-West connections around Delft, as most public transport connections are North-South connections. The city of Delft requested insight into the potential of the line and into actions that would need to be taken to transform the line into an LRV connection. We were asked to perform an extended feasibility study including new development areas around Delft.

Result: We provided the city of Delft with a lobby document with dedicated advice for getting partners involved in realizing an LRV connection.

Project title: Supporting accessible bus stops plan and actions in the province of North Brabant

Client and question: The province of North Brabant asked for support and realisation of the accessible bus stops plan and actions. Most bus stops in the province will be made accessible, following the national standard. We supported the province in the process of checking the designs for conformity to the standards. Moreover, we supported them in the program of promoting bus travel for disabled people. One of our consultants acted as a programme manager in setting up the projects and promoting actions.

Result: Realization of fully accessible bus stops and start up of several action projects to promote bus travel among disabled people.

Project title: Marketing plan of Public Transport Ambassadors and low-fare tickets in the province of Overijssel

Client and question: The province of Overijssel requested a feasibility study for the introduction of a low-fare ticket for senior citizens as well as support in implementing the low-fare ticket. We therefore set up a marketing communication plan and we provided public transport ambassadors. We educated the ambassadors on how to explain the public transport system and the working of the low-fare tickets. The ambassadors are the key link to the senior citizen and will influence the target group to travel by bus. 

Result: Implementation of the low-fare ticket for senior citizen and a running system of public transport ambassadors who are able to explain the working of the public transport system, including the low-fare tickets in Overijssel.